Has seen the tough peppermints advertisement (gummy candy) Yupi in television? That loh guessed-conjecture between several children about the animal of two letters, that evidently his answer was UdanG? Or the other advertisement that had the theme the Womaniser? Funny and annoyed not? There was the interesting story behind the Yupi advertisement that carried "his elastic" theme "made hepi" this. The two their respective advertisements had a duration of 30 the second was made technically stop motion, not animasi digital 3D. Dan for the TV advertisement, this was that was first in Indonesia. In fact if being compared animasi 3D, the technique stopped motion this was older, also more expensive his cost. Then why the producer Yupi chose this old technique to lift the tough peppermints product just him? Evidently because results were more interesting, more expressive.
“Dengan the technique animasi, Yupi colours did not stand out. By stopping motion, his texture more shone, that could not be met with (animasi) 3D. Apalagi the Yupi product variation was three, transparent, covered sugar. This the texture of each one of his kinds could terlihat,“ explained Yenny Siswanto (Director's Account, Celcius Creative Communications). Yenny explained, the Yupi superiority was located in various beautiful forms and the natural colour so as to be more beautiful if the Yupi product personally that was made the leading figure of the advertisement. “Dengan the technique stopped motion, we could feel and turn on the character in a handmade manner. All the characters, like the crocodile, teeth, the lip, the seal, pineapples, the worm, were made as living, including the picture of the tree and the ho
use that to setting utamanya,” more Yenny.What was meant with animasi stopped motion? This basically was technical where obyek—boneka, the model, or gambar—digerakkan with the hands animator by means of moving his position in a slow manner. Each movement was afterwards recorded with the photograph camera. It was following, results of the photograph were compiled was in order to get the moving effect and the life. This was similar to the technique animasi classic was based on the picture. “Gerakan was made with the hands, not animasi. In-shoot not with the film, but with still digital camera. 25 frame for one movement. (This) Because of wanting to be made frame per frame, that the amount thousands, in order to be able to be compiled one by one. The difficulty is, (peppermints) that was transparent. Must appear (his texture). If with clay (clay) not terlihat,“ the Ary Ong story
that spent time 3 days to shooting and around one week during the post-production process.“Ada the leading figure Yupi that was made in the measurement actually, but there also are those that was enlarged. Made by the layer per the layer, “ Ary words. “Pengambilan the scene (children) with HD (high definition). For the product stopped motion, with still camera, SLR. Onlinenya with Flame,” he added. “Originalitas stopped motion that defiant. If animasi normally,, for modelling, and the length only in rendering,” he said again. According to Juliwati Husman (Sales & Marketing Director, PT Yup Indo Jelly Gum), the presentation of the Yupi advertisement technically stopped motion in various tvs has produced results. “Di the third week, there was the increase in the sale. Moderate, above ekspektasi. Possibly because for a long time did not have the advertisement (Yupi), then his increase direct terlihat,” the Juliwati story.