How to Write a Motion Graphics Design Or Animation Treatment

Enjoy the best chance of winning a design or animation project with these guidelines

Name & Home

The very first thing you want to write about any treatment is the name of the project, so it is very useful to ensure that you get this part right. When you take a map, it's always a good idea to make detailed notes where possible in all aspects of the project, including the persons involved, keywords, reference materials, technical aspects and limitations, audio preferences and degrees of project work. These notes will assist in placing the treatment, and demonstrate their full understanding of the construction projects that the proper title, or keyword, the client should attempt to describe the project.


When you have a clean front with a client name, project title and subtitles, you're ready to add the first and major part of the text, the introduction of or access.

Introduction, outline, subject, or access to treatment is essential, and just two or three segments, clearly tells the reader what it is they are reading and why to read it. Ideally, this will work 'catch' the reader immediately and improve their interests need to read the rest of the document.

Writing style

Use of descriptive language is an important part of art of all writing, not less care, where you have to press all the information in one or both sides of A4 paper to paint a clear picture of readers inside the eye only on what can be expected that the last film or animation look.

When describing your concept and try and use the smooth and elegant phrasing, while descriptive, and case. Broad use of vocabulary will have readers interested in their brain and imagine the result.

For example, structures on TV crime drama title sequence, and the director wants style title sequence to reflect the atmosphere of the period and the script object. The Director may use very descriptive words like short, dark or cooling, to ensure that the reuse of these words in the treatment and add some of your own further embellish. For example, an ominous dark black, or chilling, spine violent finale.

Try to repeat the same words too many times and think about alternative ways of describing the same or similar components of the project. For example, when, where transient effect on the animation or film, and try to find new ways to write about it in this direction.

Your tags

Make sure your firm, company or studio logo and brand is clearly marked on the front side of treatment and actual treatment to ensure that all who read it will know where it is and who wrote it. It also helps ensure that your ideas as his own residence and not borrowed from another. Another aspect is to flatten your document to ensure that the logo and graphic display properly and none are able to adjust your treatment, or withdraw items purposing in another document. Save your MS Word or another word processor document, such as Adobe Acrobat PDF is the ideal way to achieve this goal.

Concept

This is the main body of text where you can perform the function in detail. It is important to ensure that this piece is easy to read and to the point. Use this part of the therapy as a way to quickly describe the rest of the information, which touched eloquently in his introduction. Try and keep sentences short, with enough space around them to be absorbed easily. Years to the sentences flow together easily to ensure the reader is not lost on the way, it is essential that your idea makes sense from beginning to end, so that your readers the opportunity to build a piece of his mind's eye.

Imagery

Consider including pictures to help his concept.

You will probably produce a storyboard separate treatment, but with additional reference images, illustrations, nature, environment and background images, or advice on the treatment of mood may actually help the reader understand what you say. Placement of images is also important to divide the sections can lose readers flow, try to add a picture or series of images in the section.

Despite the big picture Introduction to function as a real eye caught the rest of the document.

Reference material

Reference material is key to help sell your idea, especially if you can refer to their own previous work. It is still a possibility to exhibit their work and provide the customer with full confidence in your ability to deliver what you write. Links can be Web links, embedded links, images, sounds, songs, pictures or videos. If possible, try to gather it all in one place, ftp location, websites, file sharing, location or ZIP attachments to be easy for customers to explore your links and do not go to many different sites. Again, read on easy to read, watch and absorb it is extremely important.

Equipment failure

The technical part of the treatment should be very kind, very short and very clear. Clarity again show the reader that you are thoroughly until the end of the process and understand exactly what it will take to achieve the final result. You will always be able to change their ideas with putty later, but at least at this early stage is approached with the idea of how technically to create his masterpiece. This piece also illustrate your ability to handle both aspects of each project, motion graphics, creativity and technical know-how, key components of all motion graphics designer.

I think that describes what and how many computers you need, how much disk space and backup will be needed, what software packages you use, and are there any special plug-ins or presets, which are relevant. Also take into account the amount of rendering time and hardware that will be needed, use reasoning, and final delivery formats, and other costs associated with the delivery aspects.

Music and Sound

As we all know, music and sound effects really bring the animation and video to life and is an important part of any visual experience. Touch your ideas for music and sound design, which contains links to other similar styled video and describe the tone and mood that the music will evoke the visuals.

Budget and estimated costs

Costs and quotes are also an important factor in whether you can get a project that you want, but refrain from any mention of money for treatment. Rather than submit a separate bid document, including a link to the Creative technical or specific treatment.


Conclusion / Summary

The last part of treatment should also act as an introduction.

It is a short section that allows you to quickly remind the reader of the main points of discussion in the remainder of the document. It's also a good opportunity to use the language to let readers who want to see what you've described, he wants to investigate further, wanting to come alive.

Parts List

INTRODUCTION - Short and sweet

CONCEPT - the main mass of descriptive text

Images - Reference Material

Technical - geeky, but crucial for the distribution

AUDIO - Style and Reference Guide

Summary - the last roundup

DazPix is a London-based design, animation and direction of the studio producing motion graphics, visual effects and CGI for broadcast, advertising, music and business customers.

We propose, direct, shoot and post production of something that moves. We project to develop the concept, so strike it, shake it and paint it so it pops out the other end looks shiny and new, budget and schedule.

With 20 years experience in the highest layers of television and movies, we know that we can deliver what you need and your expectations.